Marketing Training - Email Marketing

EMAIL CREDITS EXPLAINED
The first thing you'll probably notice is that there is a meter in the middle of the screen labeled 'Email Credits." Each dealership receives 5,000 email credits every month by default.

Credits do not roll over to the next month, so if you don't use them, you lose them. If you are going to use our eMarketing system to send your campaigns, and you decide you need more credits, you can always give us a call to up your credit amounts if you hit your sending limit.

Just call us at 414-326-4100

AUTO PILOTS VS EMAIL REMINDERS 
Both are FREE and do not count against your "email credits".  The difference between the two is think of the email reminders as the "smart one" while the autopilots may not be "as smart" since  autopilots will trigger on EVERY sale, which could cause a customer to emails every day if they shop with you every day.  While Reminders to to "periodically" send out emails only when the computer "thinks" it's time to get that customer engaged again based on various "triggers" that the computer is monitoring such as "it's been a while since they shopped".  

ENABLE EMAIL REMINDERS - IT'S FREE
The automatic emails are emails that get sent out automatically (probably never would've guessed that from the name, eh?) when certain triggers are met in your dealer management system (DMS). Their primary function is to get your customers in the door so they spend more money, without spamming every time they walk in the door.   Since it only sends them emails based on certain "criteria" such as if they don't visit your dealership in a certain period of time we tell them to get their butt back in the door and start shopping again! There is NO COST to sending these emails and they not count against your email marketing credits, you just have to choose to enable them and we'll do the rest.

Most dealers the default message is fine, but some folks want us to change the wording. We can do this for you but it's rather complex and takes about a week to complete, so we do charge a one time fee of $300 if you would like the wording customized in these message beyond the default text we have.  

We not not change "when the emails get sent" or the "triggers, as the triggers are predefined based on the customers activity. 

SEND NOW OR SCHEDULE IT
You can easily create an email using our email marketing tool.  if you're not a designer and are not familiar with creating graphics that are formatted to work over email we recommend you have us create the email for you, just tell us when you want it to send and we'll take care of the rest. 

LET US DESIGN YOUR EMAIL
If you're not a graphic design you can click the option on the dashboard that lets you you tell us what you want in your email and we'll create it for you!   We have a team of graphic designers who are just waiting to help make your email awesome looking.   Give it a try! 

SURVEYS ARE SO COOL
Here's my favorite section! There are some really cool things that you can do with these surveys.  Creating a survey in eMarketing is even easier than creating a campaign. Just click on the survey tab, and select "Create a Survey." From there, all you have to do is drag and drop whatever option you want to include on your survey. 

CREATE AN IPAD SURVEY FOR EVENTS
Check out the video, I'll show you how to crate a survey to capture information for events using the survey builder and an iPad.    Imagine walking around your dealership or at a bike show with an iPad and gather information from your customers, like their phone number of they are single not. 

Our Customer Service Phone
414-326-4100

Our Customer Service Email
yourfriends@morethanrewards.com