Articles
Best Practices: Email Marketing
Email Marketing may seem pretty straight-forward and commonplace in this day and age, as it is used in nearly all aspects of our lives, both professional and personal. However, there are some common pitfalls that marketers make that can hurt their ...
E-Newsletters Made Easy
Are you cold yet? Here in Milwaukee, it is a whopping 4 degrees outside. Wowww, or should I say, "BBrrrr"- time to break out the 'ol swimsuit, hey? No matter where you live in the United States right now though, temperatures are probably at their lo...
What Are "Good" Email Marketing Statistics?
After a campaign has finished sending, you can check its statistics to help you gauge its success. A few measurable results include: How many recipients opened the email? How many recipients clicked links in the email? How many people unsub...
Getting The Most Out Of E-Marketing
E-Marketing refers to marketing that is done by emailing your customers . I don’t know about you, but I know that I have signed up for several different ‘big box store’ emails. The one thing I wish I could change about having signed up for a...
Cleaning Your Email Contact Lists
It's important to clean your Email Contact Lists routinely to clear out any inaccurate data as well as any inactive or unsubscribed contacts. You may have 50,000 email contacts in your contact list, but only 10,000 of those contacts might be activel...
2 Simple Things That Stop Customers from Unsubscribing
Have you noticed more and more customers are choosing to unsubscribe from your email newsletters, but you don't know why? The answer may be simpler than you think. Working with over thousand motorcycle dealers we send over 2 million email newsle...
Do You Know Which Customers Love You?
Our job here at More Than Rewards is to help dealerships make their jobs — your job — easier, more profitable, and fun. It’s no doubt we have a full range of amazing tools to do that, like my favorite: Auto-Pilot emails. The what , you say? Our...