Articles
Best Practices: Rider Rewards
1. Sign up as many reward members as possible every day. Make sure all cashiers know how to use their dealer management system (e.g., Talon or Light Speed) to activate new reward members, whether you are using full-size cards, key tags, or lab...
Loyalty Program Marketing 101
Some powersport dealers regard their rewards programs as “set-it and forget-it” experiences, hoping customers will eventually catch on to the benefits. But did you know that a rewards program, such as our Rider Rewards loyalty program, is an effect...
To Reward or Not Reward?
The hot new thing in the market is “Rewards” aka Loyalty. We’ve been in the loyalty field longer than most, here are some of our holiday suggestions for you: Don’t stop the Rewards for special holiday deals. Increase the Rewards. How do...
Why Reward Programs Reward Employees
If you have been following our blogs, you should know by now that loyalty/reward programs provide great incentives for customers; they are wonderful, limitless marketing tools for driving traffic into stores; and, they create immediate ROI by reduc...
Loyalty Is Not a Liability
If your dealer is now rewarding customers for their business as opposed to solely relying on discounting — congratulations! Every year you should be gaining more reward program customers, saving more money, and encouraging loyal customers to keep s...